- 2500 new pages in the index
- Blog strategy gains inbound links
- Blogging a huge success
Spread the word: 
Web Development Web Marketing Portfolio
DesignTalk
HomeVisions is a brand of DMSI (Direct Marketing Services Inc.). If you are not familiar with HomeVisions, you might be familiar with some of DMSI’s other brands, including Montgomery Wards.
DesignTalk is a retail blog that strives to educate and add value on the topic of interior design and home decor. The blog is chock full of creative ideas and tips for home decorating organized in many ways, including by room and by application. The blog encourages you to ask a question which could be answered as a blog post, as well as posting a comment. The blog includes a newsletter and, of course, an RSS feed.
[ database | client admin cms | SEO ]
Visit The Site: DesignTalk
Case Study: Carter Center
Interactive Marketing: Reaching Customers in an On-Demand World
University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI
Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.
Search engine marketing
- Make your site “search engine friendly”
- Explore “Pay-per-click” search advertising
- Analyze benchmarking, competitive intelligence and ROI
- Identify trends in contextual, behavioral and local advertising
Create a buzz - viral marketing
- Explore blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Discover the “sneezers” who will spread your viral message
Spread the word:
Tools For Less
Tools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.
Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.
The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.
[ database | client admin cms | SEO ]
Visit The Site: Tools For Less
Website builders now better by design
Web design is more than just the design of a site. President of Netconcepts, Stephan Spencer told the New Zealand Herald that sites need to be designed with SEO in mind and where keywords, category listing, search engine optimization and navigation are essential ingredients, along with site support and monitoring services.
Continue reading »Spread the word:
Emerging Technologies: How Direct Marketers Can Capitalize on Innovations
DMA Annual Conference — Atlanta, GA
Is something missing in your marketing mix? New channels are opening doors to the increasingly, tech-savvy consumer. RSS feeds and alerts, blogging, mobile communications and “mapping and monitoring” online conversations are among the newest marketing tools available.
- Understanding these new channels
- Leveraging them for customer retention and acquisition
- Building rapport with bloggers, and promote your products and company in the blogosphere
- Personalizing the content in the RSS Feed to each subscriber
- Tracking readership and response
- Advertising on blogs and within RSS feeds
- Podcasting (think: on-demand Internet pirate radio)
- Distribution channels (RSS search engines, directories, Web-based aggregators, RSS news reader software)
- Not just for bloggers and news sites — e-tailers embrace RSS as a channel
Moderators:
Stephan Spencer, Founder & President, Netconcepts
Marc Tramonte, Director of Integrated Marketing, Microsoft Corporation
Panelists:
Royal Farros, Chairman and CEO, MessageCast
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark Grindeland, Co-founder, m-Qube
Dana Vandenheuvel, Director of Business Development, Pheedo
Debbie Weil, President, WordBiz
Spread the word:
Searching for Customers Searching for You
Ann Meyer, author for Multichannel Merchant, discusses the power of natural search over paid search listings. This article goes on to mention the importance of proper keyword usage and the need for scaleable optimization techniques.
Included in this article are quotes from Netconcepts’ VP of Client Services, Jody Hartwig. Jody shares her views on natural search and the best practices needed to succeed in today’s market.
Continue reading »Spread the word:
Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS
Shop.org Annual Summit — Las Vegas, NV
See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.
Moderator:
Stephan Spencer, President, Netconcepts
Speakers:
Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com
Spread the word:
Steve Spangler blog
Our client Steve Spangler is quite the renaissance man. In addition to being the CEO of a catalog company, he is also a toy inventor, an Emmy award winning television personality, a magician, an educator and a certified professional speaker. Just the sort of person you’d want blogging and podcasting.
The audio podcasts featured on Steve’s blog are targeted towards science teachers and include interviews with leading educators and monologues from Steve with helpful teaching tips. The video podcasts, targeted towards both teachers and parents, are some of the most amazing experiments you have ever seen. From exploding pumpkins to flying potatoes and erupting soda bottles, each episode is a hoot!
Functionality on the blog includes email subscriptions to posts and comments, buttons for readers to submit the post to Digg or del.icio.us, tag clouds and tag pages, RSS feeds, a audio podcast player built right into the blog, and more. Read the case study to learn more about this project and some of the results, including the fact that over 13% of their online sales can be attributed to Steve’s blog. The company’s products, which include science toys and experiment kits, are worked into the blog in a very soft sell way, so the blog doesn’t seem like a shill for the ecommerce shop.
[ database | client admin cms | SEO ]
Visit The Site: Steve Spangler Science
For Further Reading: Testimonial, Case Study and Steve Spangler Portfolio
ShopperANSWERS
ShopperANSWERS offers a retail marketing and measurement solution that helps retailers keep informed of shopper behavior at the moment of purchase across a wide variety of retail outlets. Their corporate website gives an insight into the minds of shoppers. The site isn’t just marketing fluff; it educates the visitor on such topics as observational research and intercept interviews.
[ database | client admin cms | SEO ]
Visit The Site: ShoppersAnswers
Related tags
Newsletter
Contact Us
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com